We create compelling and culturally relevant advertising campaigns, shopper marketing and promotional programs based on a deep understanding of the multicultural consumer behavior across all acculturation levels, experiences, and channels, fusing creativity and flawless excecution to drive equity and sales for our clients’ brands in a measurable way.

Our History

Ethnic Marketing Group, Inc. (EMG), was founded by Enrique Gil in 1991 as a Hispanic Advertising agency focused on CPG, food & beverage, insurance and QSR. Campaigns and programs have always included targeted media integrated with community outreach and retail promotions.

In January of 2012 Shopper Marketing Group (SMG) was born, fully-owned by the former EMG management team, and servicing former EMG clients and new SMG clients. Supported by its people, partners, suppliers and clients, SMG is positioned to continue to grow by providing the key core services that made EMG the innovative Hispanic integrated marketing firm that top marketers have sought out for many years.